Retired Toyota Exec Don Esmond Champions Veteran Hiring on


For more than 30 years, Don Esmond lived and breathed Toyota Motor Sales (TMS), helping the company succeed through good times and bad.  He retired a few years ago as a TMS senior advisor.


But before that, he was a U.S. Marine who flew more than 900 missions in Vietnam and earned the Silver Star. Of course, no one really stops being a Marine, including Esmond.


In retirement, he is combining his corporate expertise with his passion for helping his military brethren. These days, instead of a board room or a podium, Esmond's pulpit is a regular column on in which he draws thoughtful and profound comparisons to those wearing suits and those wearing fatigues.


Esmond began his monthly column in March, and has eloquently detailed his passion for improving the veteran unemployment rate. He is a staunch champion for Hiring our Heroes and Toyota's Resume Engine, a free online tool that helps veterans and transitioning service members, and their spouses, develop a resume that captures their skills from their military service and puts it in language that resonates with civilian employers.


"The men and women who have served in our armed forces have learned critical lessons and acquired valuable skills that can make them a tremendous asset to companies that hire them," Esmond wrote in his April column. "In my own case, many of the most important lessons about how to lead and succeed in business, I learned as a Marine - lead by example, work as a team and take care of your people."


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